Academic PenningSolutions

Brand & business writing

Strategy, proposals and content with a human voice, for young brands finding their feet and established ones that want a sharper edge.

Brand identity sketches and colour swatches laid out on a desk

Brand strategy

Positioning, messaging frameworks, tone of voice and brand narratives: the foundation everything else is built on.

  • Audience research

    Who you're speaking to, and what moves them.

  • Messaging hierarchy

    Core narrative, proof points and a tone-of-voice guide.

Business proposals

Investor narratives, tender documents and partnership proposals, structured to persuade.

  • A structure that wins

    Executive summary, financial narrative and supporting appendices.

  • Precise language

    Every claim evidenced, every figure put in context.

Content writing

Website copy, articles, reports and summaries, written for people, tuned for search and delivered in your voice.

  • Web and editorial

    Site copy, blogs, articles, newsletters and case write-ups.

  • Reports and summaries

    Executive summaries, white papers and research briefs.

The details

Brand strategy
Audience research, positioning, messaging hierarchy, tone-of-voice guide
Proposals
Structure, financial narrative, executive summary, appendix support
Content
Web copy, blogs, articles, case write-ups, newsletters
Process
Discovery call, draft, two revision rounds, final files
Turnaround
From 5 days for content pieces. Strategy work is scoped per project
Pricing
Custom per project. Request a quote for a fixed price

Brand questions

Do you work with startups or only established brands?
Both. Startups come to us for positioning and launch narratives. Established brands come for sharper messaging and proposal support.
Can you match our existing brand voice?
Yes. Share your existing materials and we'll write in your voice, or help you define one from scratch.
How is pricing decided?
Brand work is scoped per project after a short discovery chat. You get a fixed quote before we begin.

Let's sharpen your story

Tell us about your brand and what you need. We'll reply with a plan and a fixed quote.